Institutional promotion includes external communications, as well as the institution's image and positioning in rankings. In addition, this pillar also includes one of the key aspects at the UIB—internationalisation.

Since this is a cross-cutting pillar, the strategic goals that shape it crystallise into specific teaching, research, transfer and management actions.

Reference units:

• Image, Promotion and Communication Service
• Audiovisuals Service
• International Relations Office
• Office for Strategic Planning

And, last but not least, the Transparency Portal.